Thursday, 23 September 2010
Cloudwashing, Oracle, and the "logic" of IT product naming
Posted on 20:59 by Unknown
After hearing cries of “cloudwashing” following nearly every product announcement from established vendors these days, I started pondering a bit about IT product naming: is it helping or hurting? From IBM in the ‘90s…to VMware’s recent moves…to Oracle’s newest product this week, some amusing patterns emerge that just have to give IT buyers a chuckle now and again.Should you hang your hat on a
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